The mega-forces shaping the U.S. restaurant industry didn’t give Mighty Quinn’s Barbecue much time to pause and strategize at its leisure.
The fast-casual upstart had yet to push beyond its New York City base when a few fans of the original store made a compelling business case for exporting the brand. In a flash, they had stores open in Dubai, United Arab Emirates; Manila, Phillippines; and Taipei, China, choice markets for chains feeling the pull of overseas potential. Meanwhile, the brand hadn’t gone farther than New Jersey in its domestic expansion.
Similarly, the boom in delivery and takeout is already putting a stamp on the six-year-old concept. “Our new buildouts have slightly smaller dining rooms overall,” says Micha Magid, one of three partners in the 15-unit chain, only 10 of which are in the U.S. “We don’t need the same size of unit because of the convenience business,” which can account for 30% to 35% of a Mighty Quinn’s sales in some locations.
Newer stores also feature a takeout station, so carryout sales can be accommodated without disrupting dine-in service.
Read the full article here: https://www.restaurantbusinessonline.com/financing/bbq-upstart-mighty-quinns-learns-expansion-go